Restructuring Havas’ global communications
Global media agency Havas had recently overhauled its network communications function. The agency needed consultative support on how to structure and organise communications as well and guidance on leveraging PR opportunities across the network. Multistoried worked with Havas for one month, conducting stakeholder interviews, competitor analysis and press/influencer research to understand their communications needs and challenges. A full report was presented to the global CEO with key recommendations on market opportunities, areas of focus for storytelling, thought leadership direction, organising internal comms and global PR, and strategic guidance on how to structure the global comms function. These recommendations were included in Havas’ global communications plan.
Driving brand awareness for The Grove Media
As a small to mid-size media agency, The Grove had little or no brand visibility and stretch new business targets. Multistoried developed the agency’s Real World Media positioning so it could become a framework for PR and brand building communication. Working with leaders, Multistoried created a thought leadership framework, identified a team of thought leaders and developed a PR and content plan. This was activated with a guaranteed monthly output: a PR comment piece in the trade press, a blog and ad hoc news jacking. All content helped to fuel the new business pipeline and the strategy extended into reworking website content, case study creation, partner content and awards entries. From low awareness, The Grove went to punching above its weight in the trade press, with editors proactively seeking opinion from the agency’s leaders.
Taking Revolt’s thought leadership global
Purpose agency Revolt was five years on since launch. It was doing great work and had great clients, but few knew this. With no investment in PR, the agency was suffering from very low brand awareness. Working with the two founders, Multistoried developed a full communications plan with key narratives that supported business goals. A PR pipeline was introduced to drive awareness, reputation and knowledge of capabilities. A thought leadership programme was devised to respond to news with reactive comment pieces, together with comment pieces to amplify reports and surveys. Leaders regularly appeared in UK and US trade press and were on industry conference platforms. The agency also moved into other platforms, such as podcasts, to drive storytelling.
Consistent storytelling for national trade body
Newsworks, the trade body for advertising in newspapers, had overhauled its marketing and was investing in content and thought leadership. To fuel this approach, they needed a content creator and storyteller with experience and deep knowledge of the industry, so they turned to Multistoried. A full content creation partnership was introduced, with Multistoried taking responsibility for: reporting from conferences and events, social content and films scripts, managing a newspaper-style diary column, and case study copywriting. Multistoried also took charge of editing and re-writing of Newsworks’ training course. This saw the creation of the online scripting material creation for a six-module training course, all in a spoken/consumer-style tone of voice.
From client marketing to agency PR…
Multistoried has built out its relationship with marketing agency Luxid as the client’s needs have developed. The partnership began with Luxid’s need for a content writer with a journalist background to take charge of editorial content as part of a marketing programme for Dell Technologies. A senior content expert who could work directly with senior clients was required. The relationship quickly built out to include other projects, including film scripts, marketing collateral, infographics and comment pieces. The next stage in the relationship saw Multistoried support with internal and client comms when Luxus merged with ID BBN to form Luxid. This brought Multistoried into the central marketing team, supporting the reworking of Luxid’s brand story and devising a global content programme. Multistoried became responsible for all central blog content. The relationship with Luxid has now developed to take on full responsibility for UK PR and communications.
Global pitch support for international agencies
Multistoried has become an increasingly valuable partner for agencies and agency groups during the pitch process. Multistoried has worked with the likes of WPP, MindShare, EssenceMediacom, The7Stars and The Grove on pitch support and storytelling. This has seen critical support in three key areas. Firstly, Multistoried has advised on overall storytelling, reshaping/restructuring pitch decks, editing copying and advising on redesign. Second has been rewriting of RFIs and pitch materials for language, tone of voice and editorial consistency. Finally, Multistoried has proofed and corrected a wide variety of pitch submissions and materials.
Telling the Ebiquity story through film
Media consultancy Ebiquity had developed a consistent approach to brand content, but the output was largely formal reports and presentation decks. They needed a format that brought their storytelling to life in a more human and engaging way. Multistoried suggested introducing a programme of short films. This was trialled this with a celebratory end-of-year film – a fast paced edit of work, achievements, people and culture. This led to a full annual programme of films – used on website, social, presentations and conferences. Working with production partner The Vision Network, Multistoried led: concepting, storytelling, scripting, storyboarding, asset selection and advised on the film edits. The series of films included: The annual review film, a hero film on ESG for the WFA’s conference, a celebration of Ebiquity’s culture, talent acquisition and the launch of the consultancy’s Digital Innovation Centre.
Showcasing Snapchat’s work in cases and film
The EMEA marketing team of Snapchat was looking to drive engagement with both media agencies and client prospects. Multistoried worked with Snapchat on the creation of materials to showcase the social media platform’s work. This was focused in two key areas: awards and cases. For the Media Week Awards, Multistoried managed all written content and also worked with both Snapchat’s internal production unit and The Vision Network to produce supporting films. In addition to this, Multstoried created a bank of cases studies. This involved refinement of the case format and working with Snapchat leads to identify the best work and create powerful storytelling.
